Take that Alex Bogusky! – Coke comes out fighting in the obesity wars

Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its bit to produce thinner Americans (two thirds of whom are allegedly obese, or about to [...]